Its annual appeal Purple Pinkie Day was held last Friday, which raised …. This is tripled by the Bill and Melinda Gates Foundation and goes directly to polio eradication.
In developing countries polio drops are delivered to children under five-years-old in many settings.
Rotary Matamata president Michelle Tanner visited Pakistan in 2014 where she vaccinated children in schools, hospitals, slums and even at the zoo.
She says that with no record keeping, the child's little finger (pinkie) is instead marked with purple ink which lasts for one month and ensures they do not receive more drops in that time.
Hence Purple Pinkie Day was born.
Tanner says this final push is one of the most expensive parts of the campaign and complacency is a risk. Not in Matamata though.
Rotary Matamata has been busy in recent years working to raise funds for this cause.
In 2012 Rotary held a global swimarathon, where Matamata participants turned out at 1am for a world record breaking swim event. Locally, $22,000 was raised, more than any other Rotary club in the world, which amounted to almost 20 per cent of the total money raised from the global event.
In 2014 the Rural Urban Dinner, attended by many from the community, raised $10,000.